Marketing and promoting collegiate athletics is far from standardized. There’s no one audience, each university is different, and the pieces… Read more Who do you meet to reach the students?
Category: Blog Posts
Three Ways Twitter Is Changing Recruiting
If you don’t follow recruiting, it has to be among the most bizarre things to contemplate from the outside looking… Read more Three Ways Twitter Is Changing Recruiting
Nike’s New LeBron James Ad: You Matter as a Fan
Despite the absurd amount of content available for viewing on YouTube, I’ve never been one to roam the platform and… Read more Nike’s New LeBron James Ad: You Matter as a Fan
Two thoughts from the May 18th #SCAchat
Each Sunday night at 8 o’clock, the chat for small college administrators takes place on Twitter. The #SCAchat, as it is… Read more Two thoughts from the May 18th #SCAchat
Rewind: 5/4/14 #SCAchat
In this past week’s #SCAchat, the evening’s discussion focused on the fan experience ranging from ticketing to student-athlete engagement, and… Read more Rewind: 5/4/14 #SCAchat
Twitter Conversations: Play by Play
In my role at the University of Central Missouri, social media is among my top priorities. This summer, I’ll be… Read more Twitter Conversations: Play by Play
Experience From All Corners
Last night, I read a post by Frank Keenan titled “Jack of All Trades, Master of One” discussing the matter of… Read more Experience From All Corners
Quick Glance Back
With my second semester of graduate school mere days away, it seemed an appropriate start to the new year to… Read more Quick Glance Back
“It’s still a business.”
If you’re an older sibling, there was a point in your life where you had to choose whether to tell… Read more “It’s still a business.”
Huskers Football: Twitter Guide
Since I began my first account on Twitter, it’s borderline impossible for me to watch a competition without at least… Read more Huskers Football: Twitter Guide
Jeff Mason 