I had the privelege of being selected as the first NACMA Young Professional of the Month for 2015. While the full… Read more NACMA Young Professional of the Month
Author: Jeff Mason
Day By Day: Utilizing Snapchat
The quickest way to lose a following on any social media platform is to lose the fans’ interest. Merely posting… Read more Day By Day: Utilizing Snapchat
Who do you meet to reach the students?
Marketing and promoting collegiate athletics is far from standardized. There’s no one audience, each university is different, and the pieces… Read more Who do you meet to reach the students?
Three Ways Twitter Is Changing Recruiting
If you don’t follow recruiting, it has to be among the most bizarre things to contemplate from the outside looking… Read more Three Ways Twitter Is Changing Recruiting
Nike’s New LeBron James Ad: You Matter as a Fan
Despite the absurd amount of content available for viewing on YouTube, I’ve never been one to roam the platform and… Read more Nike’s New LeBron James Ad: You Matter as a Fan
Professional Sports Teams On SnapChat
FOR THE MOST CURRENT VERSION, VISIT THE PAGE: Professional Teams on Snapchat
Two thoughts from the May 18th #SCAchat
Each Sunday night at 8 o’clock, the chat for small college administrators takes place on Twitter. The #SCAchat, as it is… Read more Two thoughts from the May 18th #SCAchat
Rewind: 5/4/14 #SCAchat
In this past week’s #SCAchat, the evening’s discussion focused on the fan experience ranging from ticketing to student-athlete engagement, and… Read more Rewind: 5/4/14 #SCAchat
Twitter Conversations: Play by Play
In my role at the University of Central Missouri, social media is among my top priorities. This summer, I’ll be… Read more Twitter Conversations: Play by Play
Experience From All Corners
Last night, I read a post by Frank Keenan titled “Jack of All Trades, Master of One” discussing the matter of… Read more Experience From All Corners
Jeff Mason 