Personally: It’s your pretty standard story: Boy grows up with his Dad who is an avid sports fan. He spends the majority of his memorable moments watching the Huskers, going to Kauffman Stadium for the Royals (when tickets were less than $10 for lower level) and the occasional Chiefs game. My Dad led the local baseball league, took an active interest in the teams at my brother and I’s school, and everything between. I then went to a high school that was very good across the board when it came to sports. Fast-forward: I go to the University of Central Missouri.

When I got to Central Missouri, I knew a couple of things: I really wanted to dive into marketing and I wasn’t going to be the guy who spent every minute in his dorm.

Fast forward a couple of years. I end up volunteering for Central Missouri’s Athletic Department, parlay that into a Graduate Assistantship, spend two years getting a free Master’s degree and then they offered me a full-time position. To recap: I arrived on campus in 2009. I have yet to leave. Normally? That’s not a good thing.

Professionally: Marketing sports isn’t just an interest for me. It’s an insatiable thirst to figure out what makes a fan tick: Who brought them to their first game? Why did they come back for a second? What took them from buying a generic K-Mart shirt to spending $115 on a league-licensed jacket?

Take it a step further now: How can I connect you to your teams without you being there? Watch parties, an excellent radio broadcast, social media and more. I’ll be honest, though: The social media is what gets me the most. The way you light up for a video of the buzzer-beater on Twitter is intoxicating. The balance you strike between keeping an eye on the TV with the other on your phone cracks me up – But it interest me, too. All of this and more – I read about it, tweet about it, and everything else.

I’m the Jack of All Trades at Central Missouri: Our fans favorite tweets that come from the official accounts through my phone and then see me on the basketball court running a promotion. The next day, I’m at the university’s golf course to write radio ads, write the next week’s sales e-mails, and make sure the clubhouse knows what events we’ve got coming up. By title, I’m the Communications Coordinator for Athletics but the reality is that I’m a marketing assistant with a role that keeps me on my toes, forces me to enjoy coffee and proves an old saying time and time again: “When you love what you do, you never work a day in your life.”


One thought on “About Me

  1. Lane Wakefield says:

    Hi Jeff,
    Thanks for posting updates to your site. I just cited a page on your site for a recent research abstract. I am also very interested in social media, particularly Snapchat, as part of research projects at my University. My dissertation focuses on consumer information processing of social media. I’ll have a PhD in Sport Management this year and am a big sports fan. Anyway, I’d like to connect with you as it seems that we have similar interests and I am interested in gaining your insights through your experience with social media and fans of Central Missouri. I’m also happy to share what I’ve learned so far in my social media/sports journey.

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